Case Study – West Berkshire Council

Work has started on a new wildflower project that will enhance roundabouts and verges at three West Berkshire locations.

The ‘Tesco roundabout’ on the A339 Sandleford Link, the roundabout on the junction of the A4/B4000 Stockcross Road, and the verge at Cow Lane in East Ilsley will all benefit from eye-catching wildflower displays.

West Berkshire Wildflower Project – East Ilsley Cow Lane

West Berkshire Council has utilised both Wildflower Turf® at East Ilsley and Meadowscape Pro™ to enhance the roundabouts. Both products were chosen to create visual impact as well as helping to feed and shelter bees, butterflies, and other wildlife, with the council also expected to save on maintenance costs throughout the year.

Steve Ardagh-Walter, West Berkshire’s Executive Member for the Environment, said: “It’s great to see this exciting project underway. Wildflowers offer so many benefits, not least because they are beautiful to look at. They are an environmental winner too as they can provide vital refuge for many kinds of wildlife, from insects to reptiles, mammals and birds.”